SEO (search engine optimization) is the practice of improving a website’s position in search engine results pages (SERPs), often by improving the site’s title, metatags, and other elements. The goal is to make the site more likely to be found when someone performs a search on a relevant keyword or phrase.
There are several different types of SEO services and each offers its own advantages and disadvantages. Here’s a look at the most common types of SEO services and how they work:
1. Pay Per Click (PPC) Advertising: This type of service focuses on placing ads that are targeted to people who have already shown an interest in your product or service. PPC ads are usually expensive but can yield high returns if you target the right audience. To get more information about types of seo services you can visit various websites available on search engines.
Image Source:Google
2. Web Site Analysis: A web site analysis is a comprehensive look at your website’s structure, content, links, and images. This information can help you identify any problems with your website and make necessary changes.
3. On-Page Optimization: On-page optimization involves improving the layout, design, and architecture of your website so that it looks better in search engine results.This step is essential because Google considers the visual appearance of your website to be a significant ranking factor.
4. Off-Page Optimization: With off-page optimization, you also focus on improving the aesthetic aspects of your website—such as its architecture and design. And certain types of image optimization are based on off-page optimization.