This is usually one of the fun parts of starting a new business, but that doesn't mean you shouldn't take it seriously. A great business name differentiates you from your competitors, generates interest from customers, and invites further investigation.
That's why it's so important to get it right. You have probably already thought of a few good contenders. But before you settle on your business or brand name, there are some important things you need to consider. For more excellent business name you may click here.
Is it descriptive?
A good business name provides information about who you are, what you do, and how you do it. If you're providing a personal or local service, you can also include that information in your name. For instance, "Suzi's Shiatsu" helps to portray personalized service and "Sydney Shiatsu" tells you where the business is located. Whereas a name like "Unkink and Unwind" could mean pretty much anything.
The right business name not only represents your business or services, it can also help you to attract the right type of customer. For instance, a creative business should have an imaginative name.
And if you operate in a niche market, you can use jargon or a play on words to help attract your target market. Get creative, but try to avoid being corny. Remember that not everyone has the same sense of humor that you do.